3 ways to attract quality tenants
- Dec 01
- 4 min read
Property agents go through a lot of work to attract tenants for their clients. They have to get the place ready for an open house, establish a fair and attractive price and prepare enticing ads. If you’re looking for tenants on your own, you’re going to have to do all of that and much more.
The best way to attract quality tenants is to have a high quality rental property in an ideal location at an ideal price point. Notice how ideal this scenario is? As a property manager, you might not have control over variables like price and location but there are a number of things you can do to make the property more desirable to quality tenants. You can provide clear information to highlight the property’s best features, present a clean and well-maintained property and represent yourself as a great property manager by demonstrating your communication and organisational skills.
Home makeover It doesn’t matter if you’re selling or renting; your property had better look presentable and liveable. The potential tenant must be able to envision himself living there. Think of your home as a five star hotel. The only way you can justify your price is if what you’re renting looks impeccable. Prepare your home before you open it for viewers. Get the lights and pipes fixed. Remove all personal attachments in the house. Give the walls a fresh coat of paint, preferably in white. Draw your curtains, open windows and let lots of natural light and ventilation through.
Don’t skimp on professional photography On a similar vein, no listing is complete without great pictures. They create visual interest and allow your potential tenants to really picture their lives in the space. According to Wall Street Journal, listings with no images have about 2 seconds to capture the attention of potential tenants while those with one image have a full 20 seconds. If you have three images, that’s a whole minute to entice tenants!
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